Empower Fans.

Drive Revenue.

Win Big.

HI THERE. WE’RE SIDELINE STRATEGIES.

We’re specialists in building and scaling grassroots fundraising programs from the ground up for college athletic departments, using data-driven digital communications strategies to activate, grow, and retain small-dollar donors. By engaging fans and supporters in creative ways, we’ve seen firsthand that athletic programs can build a sustainable new revenue stream while empowering their fans to be a part of the winning formula.

Few things matter more to college sports fans than seeing their teams succeed. Now is the time to harness that passion into donations that move the needle and support stronger rosters and more championships. By developing a culture of grassroots giving now, you’ll position your school to capitalize when there’s a historic upset, come-from-behind buzzer beater, or exciting new recruit.  

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Strategic Consulting with Hands-On execution

We offer full-service management for your grassroots fundraising needs, from content calendaring and drafting to hitting send on emails and texts messages to your fanbase. We rigorously test and optimize our content and share performance metrics in regular reporting.

What sets us a part:

  • We’re nimble and ready to set up a program for you with your existing data and platforms within days.

  • We’re responsive, thrive on rapid-response, and are always willing to pivot when opportunities arise.

  • We’re strategic and will work with you hand-in-hand to build a personalized digital communications program that aligns with your team’s goals, branding, and authentic messaging.

  • We’re innovative and constantly thinking outside-the-box to find solutions to our clients fundraising needs.

Our Services

Proudly Partnering With:

“Sideline Strategies is bringing something genuinely new to college athletics. In today’s changing landscape, departments like ours need partners who bring both innovation and bandwidth. They delivered on both, unlocking new revenue, expanding our donor base, and engaging our fans in entirely new ways.”

-SEAN FRAZIER, Vice President of Athletics & Recreation at Northern Illinois University

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We would love to connect! If you're interested in learning more, seeing a case study, or getting a quote, complete the form and we’ll get back to you as soon as possible.